Visa x Skoggl

Representing the Best of Global Freestyle

For the 2026 winter season, Visa required a premium, high-visibility asset to represent their brand alongside their elite athlete roster at the Winter World Stage in Cortina d'Ampezzo, Italy.

Among that roster are Team Visa athletes Kirsty Muir and Laura Záveská, who represent the pinnacle of precision and style — values mirrored in Skoggl’s design DNA.

Engineering the Official Team Visa Goggle

Custom branded Visa ski goggles by Skoggl for the Milano Cortina 2026 Winter Olympics, featuring a black mirror lens with a repeating Visa logo pattern and a matching blue logo strap.

Skoggl was selected to engineer custom ski and snowboard goggles for Visa, creating the Official Team Visa Ski & Snowboard Goggle for global brand activations and athlete media appearances.

Precision Branding: Our proprietary lens-etching technology allows the Visa identity to be captured with 100% clarity in global media, while remaining invisible to the wearer.
Mountain-Ready Specs: Built to the exacting standards of the world’s elite, featuring our signature Instant-Swap Magnetic Lens system and UV400 protection for the extreme light conditions of the Italian Alps.
Unified Team Aesthetic: The Skoggl x Visa hardware provides a cohesive visual identity, ensuring a consistent brand presence for athletes like Kirsty and Laura during every mountain appearance.

Behind the Activation: Cortina 2026

The Objective: Provide a world-class brand asset that lives at the intersection of elite sport and high-performance engineering for an international roster of talent. The Solution: A limited-run Skoggl fleet featuring Skoggl lens technology and custom Team Visa livery, deployed to the Italian Alps for the 2026 winter season. The Impact: By outfitting the Team Visa ecosystem, Skoggl provided a "peak-ready" look that dominated press coverage and social media takeovers across multiple European markets, directly from the snow.

Custom Ski Goggles for Brands, Events & Teams

A close-up of Team GB freestyle skier Kirsty Muir smiling in the snowy mountains of Livigno during the Milano Cortina 2026 Winter Olympics. In the foreground, a pair of black custom skoggl goggles with white "VISA" logos are held up. A social media overlay shows a comment from skoggl expressing excitement about Muir wearing their gear.

Skoggl designs custom ski goggles and branded snowboard goggles for global brands, sports teams, and winter events. From athlete activations to corporate partnerships, we create high-performance eyewear that turns your brand into a visible presence on the mountain.

Our customisation options include:

• Custom logo lenses
• Branded straps
• Colour-matched frames
• Limited-edition athlete collaborations
• Event and sponsorship activations

Whether for elite winter athletes, winter sports teams, or brand activations, Skoggl delivers premium custom ski goggles engineered for visibility and performance.