About us

Your ski goggles are basic. Ours? They slay.

Skoggl is a UK-based startup founded by siblings Ben and Anna Mimi Jayson. The brand was born out of frustration that all ski & snowboard goggles looked the same, boring, uninspiring, and uniform. They wanted gear that matched the energy, creativity, and style of today’s riders.

It all started in 2017, when Ben noticed a gap. Younger generations were bringing streetwear culture, customization, and self-expression into every part of their lifestyle, even outdoor sports, yet goggles remained stuck in the traditional mold. He set out to create something different. Goggles that fused style, performance, and personality.

After years of prototyping, Ben cracked it. He managed to print designs directly onto lenses without affecting visibility. At the time, Anna Mimi was working in VFX on films like Barbie and Paddington in Montreal. When Ben sent her the final prototype to test in the snowy -30°C Canadian winter, she was speechless.
"This is it. This is the product."

Convinced of the product, in 2025, Anna Mimi left her film career and returned to the UK to co-found Skoggl alongside her brother. Together, they built a brand that celebrates individuality and fun, with magnetic lenses, interchangeable straps, bold designs, and high-performance tech that works on and off the slopes.

“We started Skoggl because we couldn’t find goggles that looked good and performed. All the goggles you see on the slopes are the same; everyone has the same uniform look, and we wanted to change that,” says Ben.

“So we made our own. Goggles that fuse function and fashion for skiers and snowboarders who want to express themselves,” adds Anna Mimi.

Designed and assembled in the UK, Skoggl is already turning heads on the mountains, spotted on riders from Ella Eyre to Hope Ikpoku Jr.

See you on the slopes.

Team Skoggl x