Invest in Skoggl: Shaping the Future of Winter Sports Eyewear

Overview

• Target: £100,000
• Minimum Investment: £100
• Round: Pre-seed round
  
• Investor Role: Any
• SEIS Approved – offering investors attractive tax relief
  

Short Summary

Skoggl is redefining snow goggles that aren’t just protection; they are a statement. With bold designs printed directly onto magnetic, interchangeable lenses, you can express your style on and off the slopes without ever compromising performance.

The Business

Skoggl is a disruptive ski and snowboard goggle brand that combines performance and self-expression. Our unique technology lets us print bold designs directly onto the lens without compromising vision, while magnetic lenses and interchangeable straps let customers change their look in seconds.

Unlike traditional brands, Skoggl empowers individuality at a premium quality but at a 50% lower cost through a direct-to-consumer model. Our website includes a custom design tool, turning buyers into creators.

Highlights

• Unique ski goggles – stylish, high-performance, price-competitive
• Early traction – celebrity endorsements, social buzz
• High growth potential with defined exit strategy
• Scalable lifestyle brand with apparel expansion
• Premium + affordable – direct-to-consumer model

The Market

Skoggl is primarily targeting: Children, Adolescents & Gen Z.

• 6–9 million (approx) ski goggles were sold worldwide in 2024.
• Market forecasts indicate robust growth, with projections reaching approximately £0.8-1.0 billion by 2031–33, reflecting a compound annual growth rate (CAGR) of about 9.3%.

Market Penetration Goals:

• Year 1: 1 in ten thousand skiers (0.01% of the market), totalling 600 units.
• Year 2: 1 in 1 thousand skiers (0.1% of the market ), totalling 6000 units.
• Year 5: 0.5% of the market, totalling 30 thousand units.

Global Markets:

• USA & Canada – 40%
• Europe – 30%
• Asia Pacific – 23%

Progress/Proof

• Product testing – complete
• 5 initial product designs available
• 500 units in stock
• Platform launched: skoggl.com with custom design tool
• Trademark registered
• Suppliers secured
• Celebrity endorsements & 100k+ social media views in off-season
• Initial discussions with major collaborators
• Operations validated

Objectives/Future

• Year 3: Expand into sunglasses, hats, and base layers. Revenue target: £2M. Collaborations with major brands (children’s toys to adult beverages).
• Year 5: £3.4M annual revenue, £0.8M net profit, £1.5M in cash. Sustainable growth rate of 20%+. Projected valuation: £5–10M. Potential 10x investor return.

Financials (Previous & Projected)

The Deal

Skoggl is offering 20% equity in exchange for £103,000 as part of our pre-seed round. Subject to achieving key milestones outlined in our business plan, we plan to open a second round of funding next year. Pre-seed investors will be granted preferential rights to participate in this future round.

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