Step-by-Step Guide: Creating Instagram's New Ultra-Wide Posts

Instagram has introduced a bold new format: 5120x1080. It is ultra-wide, cinematic, and perfect for making your content feel like a billboard on the feed. With ski season around the corner, it is also the ultimate way to showcase your snowboard and ski fits, and of course your Skoggl goggles, in one epic frame.

What Is the 5120x1080 Instagram Format

The 5120x1080 format is a long, panoramic Instagram post that spans the width of the feed, giving your content a cinematic, banner-style look. Unlike standard vertical or square posts, this format makes your photos and videos feel immersive and eye-catching. It is perfect for:

• Panoramic landscapes and mountain shots
• Group shots on the slopes
• Full winter outfits or fashion spreads
• Product launches and lifestyle content

This is the ideal Instagram post format for anyone wanting to break the scroll and make their feed stand out.

How to Create a 5120x1080 Instagram Post

Here is the step-by-step workflow:

1) Open Adobe Premiere Pro or your editing software of choice like Final Cut.

2) Start a new sequence and set the frame size to 5120x1080.

3) Drop in your footage or stills, adjust them to fit, and edit as usual.

4) Export in 1920x1080 MP4 - unfortunately, Instagram will stretch the video if you export in 5120x1080. Not sure why they made it this tricky, but we have the workaround.

5) AirDrop the video to your iPhone.

6) Crop the video in your Camera Roll to your 5120x1080 format and save.

 

7) Upload and post to Instagram as a Reel so it displays properly across devices.

TOP TIP: Make sure you have a separate pic or thumbnail to use as the cover image in portrait (4:5 or 9:16) or square (1:1) format, this keeps your feed looking cute while the ultra-wide video does its magic in the main feed.

Why Use This New Instagram Format

Now is the perfect time to try it, especially with winter sports season coming up. The 5120x1080 format is ideal for:

• Showing off your new ski and snowboard fits in one wide shot
• Highlighting your Skoggl goggles along with the full outfit
• Capturing scenic slopes, group photos, or cinematic outdoor shots

By using this new long and ultra-wide Instagram post format, you can make your feed more visually exciting and stand out from the usual vertical and square posts. Don’t miss the chance to make a cinematic impact this season.