Inside Vaseline’s Ice Lunch Campaign and the Missing Goggles Opportunity

We all saw it, and if you didn’t, you missed out.

Vaseline took over the slopes with their Chalet Vaseline and Ice Lunch campaign to launch the Hydra Lip Gloss Serum, and it was a full-scale brand moment.

Think colour-coordinated looks, full glam on the mountain, and custom Vaseline skis turning the entire slope into a moving campaign shoot.

The girls absolutely delivered.

But there was one thing missing.

Custom ski goggles.

And this isn’t just a styling detail, it’s a missed content opportunity.

Because where does lip gloss live? On the lips. And where is the camera going to be pointed when applying? The face.

So when every shot is essentially a close-up moment, from chairlifts selfies, to helmet-off transitions to GRWM-style clips, the face becomes the billboard.

Which is why the goggles matter.

They are not just functional. They are frame design, brand space, and content real estate all in one.

So we mocked some up.

1) The Rosy Pink Set

Product: Vaseline Gluta-Hya Lip Serum Gloss in Rosy Pink.
Goggles: Monochromatic rose-gold reflective lenses with a bold, oversized white logo across the front and a soft pink strap.
The Vibe: "Barbiecore Après-Ski." This is for the girl who wants a soft, romantic glow even in the snow. It’s ultra-feminine, trendy, and polished—perfect for a high-gloss, "clean girl" winter look.

2) The Juicy Peach Set

Product: Vaseline Gluta-Hya Lip Serum Gloss in Juicy Peach.
Goggles: Light copper-gold reflective lenses with a crisp white strap and a subtle black logo on the lower rim.
The Vibe: "Golden Hour Glow." This set radiates warmth and health. It’s the "sun-kissed" version of winter wear, designed to look effortless and sporty while maintaining a high-end, expensive feel.

3. The Royal Plum Set

Product: Vaseline Gluta-Hya Lip Serum Gloss in Royal Plum.
Goggles: Iridescent deep violet lenses featuring a repeating "logomania" pattern and a sleek, minimalist frame.
The Vibe: "Futuristic Cyber-Chic." This look is edgier and more mysterious. It feels like high-tech luxury or something you’d see in a high-fashion editorial. It’s for the trendsetter who isn't afraid of a bold, moody lip.